#WELL
The Brief:
The Brief is come from the LG OLED LIGHTING International Design Competition. The criteria is an OLED Lighting product, they would like to people to be able to 'see' that is a OLED product by using the OLED's physical characteristics. Also, if the design can embody the concept of OLED's great light quality (natural, pleasant, soft, comfortable, human-friendly, healthy), it will increase the chance to win.
Initial Ideas:
Monitor Lighting:
As OLED has a good lighting quality and very light and thin physical characteristics. It may good for having a space saving office table lighting.
Pendant Flower:
Pendant Flower is a stylish lighting design. It is look very futuristic, clean and minimal. However it may not bright enough for a pendant lighting as the brightness of OLED panel is not very high.
Japanese Lighting box:
This is inspired by the square shape of the OLED panel and the traditional Japanese Candle lighting box. As the brightness of OLED panel is a bit low, the box installed two sheets of extension to strengthen the brightness. The height of the box from floor is adjustable to allow user to drag out the extension. It also able to strengthen the brightness by adjusting the height.
Design Concept:
Since some of the new technology may very helpful and good performance but also bring along damage of environment or even harmful to human. OLED Lighting is different from other technology as it is a natural and human friendly light source. This harmony characteristic must be bring it out.
By combining new technology and traditional elements to show the harmony.
By combining new technology and traditional elements to show the harmony.
Target Audience
#WELL would match with wooden interior very well. It also would bring up a atmosphere that mixing modern and traditional.
It is mainly targeting hotel room lighting and restaurant lighting market. these market would need this big size pendant lighting. The is fit for a hotel bed room and a 4-6 people table size. Also it is modular. It could re-install to apply on 2 people table or 10-16 long table setting.
It is mainly targeting hotel room lighting and restaurant lighting market. these market would need this big size pendant lighting. The is fit for a hotel bed room and a 4-6 people table size. Also it is modular. It could re-install to apply on 2 people table or 10-16 long table setting.
Development:
The design changed from box to plank which could show the physical characteristic of OLED - THIN.
There are 4 panels of OLED placed toward the floor and 2 panels of OLED placed toward the ceiling. That would make the environment and atmosphere more stylish.
There are 4 panels of OLED placed toward the floor and 2 panels of OLED placed toward the ceiling. That would make the environment and atmosphere more stylish.
Final design - #WELL